About Helder Leal
Hey there! I'm Helder, a senior product designer with 10 years of experience passionately dedicated to creating outstanding user experiences. I began my design path as a graphic designer, later fell in love with technology and innovation, and then—the next thing—found myself in UX design, where I am now as a product designer.
I come from Portugal and landed in London because I love art, TV, music and the cinema. While in London, I worked with companies in entertainment, such as NBC Universal or Discovery Inc. For sure, exposure to the entertaining culture of London did influence my approach towards design and creativity of all kinds.
Throughout the years, I have worked within diverse teams that have further developed me with skills and understanding necessary for user-centred design. My approach is based on empathy, delving into user needs at the very root to craft exceeding solutions and fuelling long-term engagement.
Apart from work, I take in recharge for myself through nature, gigs and cooking. My design perspective is rich with experience, providing fresh insights and creativity to my work.
I am excited to allow more challenges and opportunities in the future towards growing and progressing within this dynamic field.
Let's connect and shape the future together!
Hey there! I'm Helder, a senior product designer with 10 years of experience passionately dedicated to creating outstanding user experiences. I began my design path as a graphic designer, later fell in love with technology and innovation, and then—the next thing—found myself in UX design, where I am now as a product designer.
I come from Portugal and landed in London because I love art, TV, music and the cinema. While in London, I worked with companies in entertainment, such as NBC Universal or Discovery Inc. For sure, exposure to the entertaining culture of London did influence my approach towards design and creativity of all kinds.
Throughout the years, I have worked within diverse teams that have further developed me with skills and understanding necessary for user-centred design. My approach is based on empathy, delving into user needs at the very root to craft exceeding solutions and fuelling long-term engagement.
Apart from work, I take in recharge for myself through nature, gigs and cooking. My design perspective is rich with experience, providing fresh insights and creativity to my work.
I am excited to allow more challenges and opportunities in the future towards growing and progressing within this dynamic field.
Let's connect and shape the future together!
10+
10+
Years of experience
27+
27+
Projects completed
100%
100%
Happy clients
2
2
Companies founded
Relevant Experience
2023 - Present
Channel5 / UI Centric
Senior Product Designer
During my time as a Product Designer at UIC working for Channel5, I followed User-Centred Design processes in an agile environment to collaborate on product redesign across iOS, Android, Web and CTV platforms.
2023 - Present
Channel5 / UI Centric
Senior Product Designer
During my time as a Product Designer at UIC working for Channel5, I followed User-Centred Design processes in an agile environment to collaborate on product redesign across iOS, Android, Web and CTV platforms.
2019 - 2020
Discovery Inc
Senior Product Designer
Working as a Product Designer at Discovery, I was working in an agile environment, following the User-Centred Design process while creating the Design System for the VOD product. I defined the identity, the principles, and the best practices of the Design System, to create shared libraries across multiplatforms (Web, Android, iOS, tvOS) and deliver patterns, components, and guidelines to let the teams design, realize, and develop the product from one single source of truth. Collaboration with the developers was at its peak for the translation of UI concepts into a product that works well. Continuous testing, together with user feedback loops, was of essence in smooth functionality and visual elements to result in polished, user-friendly UI.
2019 - 2020
Discovery Inc
Senior Product Designer
Working as a Product Designer at Discovery, I was working in an agile environment, following the User-Centred Design process while creating the Design System for the VOD product. I defined the identity, the principles, and the best practices of the Design System, to create shared libraries across multiplatforms (Web, Android, iOS, tvOS) and deliver patterns, components, and guidelines to let the teams design, realize, and develop the product from one single source of truth. Collaboration with the developers was at its peak for the translation of UI concepts into a product that works well. Continuous testing, together with user feedback loops, was of essence in smooth functionality and visual elements to result in polished, user-friendly UI.
2016 - 2017
NBC Universal
Senior Product Designer
Working across new and existing products from the NBC Universal group in a scrum environment team, I was responsive for delivering high fidelity prototypes for TV and Cinema related brands such as Syfy, Studio universal and Hayu. In all the projects I designed for multi-platforms such as responsive web, iOS, Android, Amazon Fire TV, Apple TV using an atomic design process centred on the user and on data research.
2016 - 2017
NBC Universal
Senior Product Designer
Working across new and existing products from the NBC Universal group in a scrum environment team, I was responsive for delivering high fidelity prototypes for TV and Cinema related brands such as Syfy, Studio universal and Hayu. In all the projects I designed for multi-platforms such as responsive web, iOS, Android, Amazon Fire TV, Apple TV using an atomic design process centred on the user and on data research.
2013 - 2015
Pixelmatters
Co-founder & Product Designer
When I was living in Porto, I noticed that there weren't many companies that focused on digital product design. So, I decided to co-found Pixelmatters, which allowed me to lead and contribute to the creation of digital products. It was an amazing experience where I learned so much about dealing with clients from all over the world and understanding the product life cycle. I became even more passionate about creating user experiences that are meaningful and work well on various platforms, including iOS, Android, and responsive web.
2013 - 2015
Pixelmatters
Co-founder & Product Designer
When I was living in Porto, I noticed that there weren't many companies that focused on digital product design. So, I decided to co-found Pixelmatters, which allowed me to lead and contribute to the creation of digital products. It was an amazing experience where I learned so much about dealing with clients from all over the world and understanding the product life cycle. I became even more passionate about creating user experiences that are meaningful and work well on various platforms, including iOS, Android, and responsive web.
Services
01
UI/UX Design
01
UI/UX Design
02
Prototyping
02
Prototyping
03
User Testing
03
User Testing
Toolkit
Up for a Coffee?
How about a Zoom Tea? Let's discuss how we can use design to create innovative solutions for your users and anticipate future challenges.
Up for a Coffee?
How about a Zoom Tea? Let's discuss how we can use design to create innovative solutions for your users and anticipate future challenges.
Up for a Coffee?
How about a Zoom Tea? Let's discuss how we can use design to create innovative solutions for your users and anticipate future challenges.
Up for a Coffee?
How about a Zoom Tea? Let's discuss how we can use design to create innovative solutions for your users and anticipate future challenges.